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Selling dreams (Record no. 22954)

000 -LEADER
fixed length control field	00646nam a2200229Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180116s1986 xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9679950204
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	381.34
Item number	CON
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Consumer Association of Penang
245 ## - TITLE STATEMENT
Title	Selling dreams
Remainder of title	how advertising misleads us
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Penang
Name of publisher, distributor, etc.	Consumer Association of Penang
Date of publication, distribution, etc.	1986
300 ## - PHYSICAL DESCRIPTION
Extent	149 p.
Other physical details	22 cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title
Volume/sequential designation
500 ## - GENERAL NOTE
General note
520 ## - SUMMARY, ETC.
Summary, etc.	Consumer Protection, Consumer Behavior, Advertising, Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Consumer Behavior
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Consumer Protection
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	8608
b
c

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
				Library and Information Centre	Library and Information Centre	13/12/2007		381.34 CON	22364	25/01/2019	25/01/2019	Books