TY  - BOOK
TI  - Advertising psychology and research: An introductory book
CY  - United States
PB  - McGraw-Hill Book Company
KW  - Advertising And Public Relations|Psychology
UR  - http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&res_dat=xri:pqm&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&genre=journal&req_dat=xri:pqil:pq_clntid=50681&svc_dat=xri:pqil:context=title&rft_dat=xri:pqd:PMID=686304
ER  -