TY  - BOOK
AU  -  Rice Ronald E., Paisley William I.
TI  - Public communication campaigns
SN  - 0803919239
U1  - 302.23 
PY  - 1981///
CY  - Beverly Hills
PB  - Sage  Publications
KW  - Communitions Media
KW  - Mass Media
KW  - Public Relations
KW  - Public Opinion
N2  -  Public Opinion, Public Relations, Mass Media, Communitions Media
ER  -