Zaltman Gerald, Kotler Philip, Kaufman Ira Creating social change - - New York Holt, Rinehart and Winston 1972 - 676 p. 23 cm. - Holt, Rinehart and Winston marketing series . Social Change ISBN: 0030802628 Subjects--Topical Terms: Social Change Dewey Class. No.: 301.24 / ZAL